In order to keep up to date with the global trends in mobile internet development, meet the new requirements from the rapid growth of global mobile games and fully utilize  the new development opportunities of China’s mobile games, the World Mobile Game Conference (“WMGC”) is being held by Howell International Trade Fair Ltd. Howell has successfully launched ChinaJoy, as the most internationalized, professional and influential platform for the comprehensive development of the game industry.

WMGC consists of two important parts – the exhibition and the conference. It is held in conjunction with ChinaJoy every year. WMGC together with ChinaJoy B TO C and B TO B exhibition as well as China Digital Entertainment Congress (CDEC), China Game Business Conference (CGBC) and China Game Developers Conference (CGDC) provide an industrial exchange and display platform which covers all fields of game.

The WMGC exhibition has been tailor-made for mobile game companies. It focuses on display of company brands and promotion of new products of mobile games globally, and places additional emphasis on import & export copyright trading, copyright cooperation, joint R&D, joint operation, investment and financing etc. It also helps Chinese and foreign companies to gain more channels for information exchange in advance and business matching through the online business matching system to improve the success rate of on-the-spot trading.

The WMGC conference, through speeches and seminars, analyzes the principles of mobile game development, explores the topics at the forefront of the field of mobile games, exchanges ideas of the R&D and application of mobile games, publishes data on the trends of the mobile game industry, supports the international mobile game brands, boosts the innovative efforts of the mobile game industry and promotes the sustainable and healthy development of mobile game industry.